QUOTES

Here is a collection of quotes on a number of marketing topics:

Product Development

A product succeeds because it solves a problem for people. This sounds very basic, but it is the single most important thing to understand about building good products. (Julie Zhuo, Building Products)

 

Growth Tracking

If you can’t measure it, you can’t manage it. (Popular Quotation)


For any brands competing in a performance-driven environment, it seems you have two choices: differentiate on product and price to such an extent that you stand alone or find a balance between brand investment and direct response to generate interest, fill your customer funnel and convert the highest percentage possible. (Harry Lang, You can’t ditch brand for performance marketing – even in digital)

 

Development

Our outer world will always be a reflection of our inner world. Our level of success is always going to parallel our level of personal development. Until we dedicate time each day to developing ourselves into the person we need to be to create the life we want, success is always going to be a struggle to attain. (Hal Erod, The Miracle Morning: The 6 Habits That Will Transform Your Life Before 8AM)


Although you can convince yourself that it’s for the common good when you are selling your ideas, you can feel selfish when you try to get to know people to advance our career. But deep down, you know that if you don’t do it, your good ideas and strong potential won’t be noticed. (Herminia Ibarra, Act Like a Leader, Think Like a Leader)

 

People Management

Define the right outcomes and then let each person find his own route toward those outcomes. (Marcus Buckingham, Curt Coffman, First, Break All the Rules: What the World’s Greatest Managers Do Differently)